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FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY
Jihee Hwang, Kacy Kim, Jaeseok Jeong, Junghoon Moon
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410198
4,000원
키워드
alternative meatmessage framingnegative feelingcoping strategyadvertising appeal
목차
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCE
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCE
저자
