FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY - koreascholar

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FACTORS AFFECTING CONSUMER’S ATTITUDE TOWARD ALTERNATIVE MEAT PRODUCTS: THE ROLE OF MESSAGE FRAMING, NEGATIVE EMOTIONS AND COPING STRATEGY

Jihee Hwang, Kacy Kim, Jaeseok Jeong, Junghoon Moon

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410198

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.50-54

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

alternative meat message framing negative feeling coping strategy advertising appeal

목차

ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
RESEARCH DESIGN
RESULT AND CONCLUSION
REFERENCE

저자

Junghoon Moon(Seoul National University)
Jaeseok Jeong(Kyung Hee University)
Kacy Kim(Bryant University)
Jihee Hwang(Seoul National University)

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