ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION - koreascholar

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ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410187

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.27

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

digital fashion show brand attitude purchase intention fashion industry luxury fashion brand

저자

Hyesu Yun(Yonsei University)
Sang Jin Kim(Yonsei University)
Eunju Ko(Yonsei University)

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