WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park; Jayoung Koo; Do Yuon Kim

논문 상세보기

WOMEN EMPOWERMENT ADVERTISING OF LUXURY BRANDS: MESSAGE CONCRETENESS, AUTHENTICITY, AND INVOLVEMENT

Minjung Park, Jayoung Koo, Do Yuon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410190

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.30-34

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESES DEVELOPMENT
    Message Concreteness
    Authenticity and CSR
    Women Empowerment
METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCES

저자

Minjung Park(Metropolitan State University)
Jayoung Koo(Augsburg University)
Do Yuon Kim(Auburn University)

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