WHERE DID THIS PURCHASE COME FROM? PURCHASE TYPE AND COUNTRY OF ORIGIN LABEL EFFECTS IN FASHION PRODUCTS. - koreascholar

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WHERE DID THIS PURCHASE COME FROM? PURCHASE TYPE AND COUNTRY OF ORIGIN LABEL EFFECTS IN FASHION PRODUCTS.

Julia Di Natale, Ganga Urumutta Hewage, Kacy Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410197

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.49

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

country of origin experiential purchases material purchases

저자

Julia Di Natale(Bryant University)
Ganga Urumutta Hewage(Bryant University)
Kacy Kim(Bryant University)

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