INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS - koreascholar

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INFLUENCER ADVERTISING ON SOCIAL MEDIA: IMPACT ON PURCHASE DECISIONS OF LUXURY FASHION BRANDS

Aniruddha Pangarkar, Shelly Rathee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410193

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.37-41

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

목차

ABSTRACT
INTRODUCTION
THEORETICAL FRAMEWORK
METHODS
CONCLUSION
REFERENCES

저자

Aniruddha Pangarkar(University of Wisconsin Green Bay)
Shelly Rathee(Villanova University)

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