UNDERSTANDING THE MILLENNIALS' MIND PURCHASING PRE-LOVED LUXURY WATCH

Piyanuch Prasatporn; Burim Otakanon; Phallapa Petison

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UNDERSTANDING THE MILLENNIALS' MIND PURCHASING PRE-LOVED LUXURY WATCH

Piyanuch Prasatporn, Burim Otakanon, Phallapa Petison

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410203

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.71-75

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

millennials Pre-owned luxury watch means end chain theory brand prestige hedonism

ABSTRACT
INTRODUCTION
    Millennials and luxury consumption behavior
    Means end chain theory (MEC)
    Methodology
RESULTS
DISCUSSIONS AND IMPLICATIONS
REFERENCES

저자

Piyanuch Prasatporn(College of Management, Mahidol University)
Burim Otakanon(College of Management, Mahidol University)
Phallapa Petison(College of Management, Mahidol University)

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