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UNDERSTANDING THE MILLENNIALS' MIND PURCHASING PRE-LOVED LUXURY WATCH
Piyanuch Prasatporn, Burim Otakanon, Phallapa Petison
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410203
4,000원
키워드
millennialsPre-ownedluxury watchmeans end chain theorybrand prestigehedonism
목차
ABSTRACT
INTRODUCTION
Millennials and luxury consumption behavior
Means end chain theory (MEC)
Methodology
RESULTS
DISCUSSIONS AND IMPLICATIONS
REFERENCES
INTRODUCTION
Millennials and luxury consumption behavior
Means end chain theory (MEC)
Methodology
RESULTS
DISCUSSIONS AND IMPLICATIONS
REFERENCES
저자
