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CONSUMERS’ PERCEPTIONS OF UPCYCLED LUXURY FASHION: COMPARISON TO GENERIC LUXURY FASHION

Byunghyun Hwang, Sean Lee
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410186
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Research aim of this study was to understand consumers’ perceptions of upcycled luxury fashion using previous collections and remnant materials through a comparison with consumers’ perceptions of generic luxury fashion. Rarity would be a keyword for upcycled luxury fashion using previous collections. Besides, environmental consciousness is relatively less significant for upcycled luxury fashion.

키워드
upcycled luxury fashionperceived luxuryperceived rarity
목차
ABSTRACT
INTRODUCTION
METHODOLOGY
RESULTS
IMPLICATIONS
REFERENCES
저자
  • Byunghyun Hwang(Curtin University)
  • Sean Lee(Curtin University)