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WILL FASHIONISTAS PURCHASE ETHICAL FASHION? INVESTIGATING HOW THEY FORM ATTITUDES AND PURCHASE INTENTIONS TOWARDS ETHICAL FASHION
Su Yun Bae, Ruoh-Nan Yan
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410199
키워드
ethical fashionfashion involvementconsumer attitudeethical consumptionmoderated mediationlatent structural equation modeling
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ABSTRACT
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