PANIC OR REVENGE? MOTIVATION OF LUXURY FASHION CONSUMPTION BEHAVIOR DURING THE COVID-19 PANDEMIC - koreascholar

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PANIC OR REVENGE? MOTIVATION OF LUXURY FASHION CONSUMPTION BEHAVIOR DURING THE COVID-19 PANDEMIC

Youseok Lee, Jongdae Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410201

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.64

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury fashion marketing consumer behavior COVID-19 compensatory buying

저자

Youseok Lee(Myongji University)
Jongdae Kim(Seoul National University)

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