THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON– - koreascholar

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THE IMPACT OF EXTENDED BRAND EXPERIENCE THROUGH FLAGSHIP STORES ON AUTHORIZED SHOPPING CHANNELS IN LUXURY FASHION MARKET –CAFE vs. ART SPACE COMPARISON–

Jin Jeong, Ha Kyung Lee, Yuri Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410202

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.65-70

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury fashion flagship store café art gallery experiential marketing gray market

저자

Jin Jeong(Seoul National University)
Ha Kyung Lee(Chungnam National University)
Yuri Lee(Seoul National University)

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