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DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS

Chungwha Chloe Ki, Erin Cho, Chunsheng Li
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  • URLhttps://db.koreascholar.com/Article/Detail/410194
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.42-46
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
INTRODUCTION
LITERATURE REVIEW
    Definition of SHL
METHODS
RESULTS
DISCUSSIONS
REFERENCES
저자
  • Chungwha Chloe Ki(The Hong Kong Polytechnic University)
  • Erin Cho(The New School)
  • Chunsheng Li(Macau University of Science and Technology)
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양식 선택

Chungwha Chloe Ki, Erin Cho, Chunsheng Li. (2021). DIGITAL LUXURY: ADDING VALUE TO CHINA’S SECOND-HAND LUXURY FASHION MARKET THROUGH THE INTEGRATION OF PRODUCT AND DIGITAL CHANNELS. 2021 GFMC/KSMS International Conference, 42-46.

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