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“REVENGE SPENDING” DURING COVID: ONLINE CONSPICUOUS CONSUMPTION AS A PROMOTION-FOCUS STRATEGY FOR THREATENED EFFICACY NEEDS
Dae Ryun Chang, Hosun Lee, Jiye You
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/410204
4,000원
키워드
online conspicuous consumptionpandemicsocial exclusionregulatory focus theorypowerrevenge spending
목차
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
Study 1: Research Design and Results
Study 2: Research Design and Results
DISCUSSION
REFERENCES
INTRODUCTION
THEORETICAL DEVELOPMENT
Study 1: Research Design and Results
Study 2: Research Design and Results
DISCUSSION
REFERENCES
저자
