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“REVENGE SPENDING” DURING COVID: ONLINE CONSPICUOUS CONSUMPTION AS A PROMOTION-FOCUS STRATEGY FOR THREATENED EFFICACY NEEDS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/410204
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
목차
ABSTRACT
INTRODUCTION
THEORETICAL DEVELOPMENT
    Study 1: Research Design and Results
    Study 2: Research Design and Results
DISCUSSION
REFERENCES
저자
  • Dae Ryun Chang(Yonsei University)
  • Hosun Lee(Yonsei University)
  • Jiye You(Yonsei University)