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CAN VIRTUAL WORLDS MAKE CONSUMERS MORE SUSTAINABLE? EVIDENCE FROM METAVERSE SUSTAINABLE FASHION

Zeling Zhong
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451243
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
MetaverseSustainable fashion consumptionImmersive experienceConsumer behaviorVirtual environment
저자
  • Zeling Zhong(EDC Paris Business School, OCRE Research Lab, France)