BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES

논문 상세보기

Jin Jeong, Sebin Lee, Silvia Pérez-Bou

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable luxury consumptionCross-cultural consumer behaviorSustainability communicationBalance theoryFashion capital

저자

Jin Jeong(Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, South Korea)
Sebin Lee(Human-Tech Convergence Program, Department of Clothing and Textiles, Hanyang University, South Korea)
Silvia Pérez-Bou(ISEM Fashion Business School, University of Navarra, Spain)

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