FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION

논문 상세보기

Fabio Shimabukuro Sandes, Susana C. Silva, Paulo Duarte, Marcelo Curth Oliveira

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Counterfeit luxurySecondhand luxuryCross-cultural consumer behaviorSustainabilityInternational marketing

저자

Fabio Shimabukuro Sandes(ESDES Business School - UCLy, France)
Susana C. Silva(Porto Business School, Universidade Católica do Porto, Portugal)
Paulo Duarte(Universidade Beira Interior, Portugal)
Marcelo Curth Oliveira(Universidade Feevale, Brasil)

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