AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION

논문 상세보기

Burguera, María-Ángeles, Mariano Andrés Hernández Cerón, Teresa Sádaba

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AILuxury brandAlgorithmic recommendationBrand prescriptionFashion marketingAIBVS methodology

저자

Burguera, María-Ángeles(ISEM Fashion Business School - University of Navarra, Spain)
Mariano Andrés Hernández Cerón(ISEM Fashion Business School - University of Navarra, Spain)
Teresa Sádaba(ISEM Fashion Business School - University of Navarra, Spain)

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