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PREDICTIVE AI-BASED MARKETING IN SUSTAINABLE FASHION AND ASPIRATIONAL LUXURY: A STRATEGIC MODEL FOR COMMERCIAL PERFORMANCE

Aitor Gil García, Maria Carmela Ostillio, África Presol Herrero
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451234
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.1-5
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Predictive AIsustainable fashionaspirational luxuryalgorithmic truststorytellingcontent marketingcommercial performance.
저자
  • Aitor Gil García(Universidad Camilo José Cela, Spain)
  • Maria Carmela Ostillio(Bocconi University, Italy)
  • África Presol Herrero(Universidad Camilo José Cela, Spain)
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