PREDICTIVE AI-BASED MARKETING IN SUSTAINABLE FASHION AND ASPIRATIONAL LUXURY: A STRATEGIC MODEL FOR COMMERCIAL PERFORMANCE - koreascholar

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PREDICTIVE AI-BASED MARKETING IN SUSTAINABLE FASHION AND ASPIRATIONAL LUXURY: A STRATEGIC MODEL FOR COMMERCIAL PERFORMANCE

Aitor Gil García, Maria Carmela Ostillio, África Presol Herrero

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451234

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.1-5

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Predictive AI sustainable fashion aspirational luxury algorithmic trust storytelling content marketing commercial performance.

저자

Aitor Gil García(Universidad Camilo José Cela, Spain)
Maria Carmela Ostillio(Bocconi University, Italy)
África Presol Herrero(Universidad Camilo José Cela, Spain)

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