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PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR

Yuki Shibata, Masaki Ishida, Kengo Hayamizu
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451238
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
pp.13-14
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Pet ownershipConsumptionSystematic literature reviewSPAR-4-SLR protocolTCCM framework
저자
  • Yuki Shibata(Fukui Prefectural University, Japan)
  • Masaki Ishida(Kansai University, Japan)
  • Kengo Hayamizu(Kochi University, Japan)
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