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PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL

Sharko Elena, Rebiazina Vera
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451251
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.46
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Generative AIPersonalized lookbooksUser-generated contentSocial proofFashion e-commerceConsumer trustAI personalization
저자
  • Sharko Elena(Graduate School of Business, HSE University, Russia)
  • Rebiazina Vera(Graduate School of Business, HSE University, Russia)
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