CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS - koreascholar

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CROSS-CULTURAL DIFFERENCES IN LUXURY ADVERTISING: AN EXPERIMENTAL STUDY ABOUT THE EFFECTIVENESS OF PERSONALIZATION IN LUXURY ADVERTISING IN CHINA AND THE NETHERLANDS

Shubin Yu, Liselot Hudders, Verolien Cauberghe

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/298818

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.810-811

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

strategy target consumer luxury brand purchase intention individual benefit

저자

Shubin Yu(Ghent University, Belgium)
Liselot Hudders(Ghent University, Belgium)
Verolien Cauberghe(Ghent University, Belgium)

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