MANAGING COUNTRY-OF-ORIGIN EFFECTS FOR LUXURY BRAND BUILDING IN CHINA - koreascholar

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MANAGING COUNTRY-OF-ORIGIN EFFECTS FOR LUXURY BRAND BUILDING IN CHINA

Klaus Heine, Michel Phan, Monia Massarini, Jiaxun He

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/298819

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.804-809

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

country-of-origin young emperors Chinese brand Western company multi-cue studies

저자

Klaus Heine(EMLYON Business School, Shanghai Campus, China)
Michel Phan(EMLYON Business School, Shanghai Campus, China)
Monia Massarini(University of Udine, Italy)
Jiaxun He(East China Normal University, China)

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