We have examined the antecedents of luxury consumption by conducting a thorough review of literature. Valid scale items for measuring psychological, personal, social, cultural antecedents of luxury consumption in India are proposed. Using Factor Analysis on a sample of 550 responses of the scale items, we have developed a valid questionnaire for Indian luxury consumers. The proposed questionnaire is relevant in context of the proposed model and luxury consumption in India. The proposed questionnaire achieves parsimony in terms of reducing the cardinality of the set of items from 141 to 55.

• Nikita Sharda(BITS-Pilani, India)
• Anil K. Bhat(BITS-Pilani, India)
• Piyush Kumar Sinha(IIM-Ahmedabad, India)