This paper presents the case study of the Tuscan growers pasta, an example of linkage between people, territory, environment and food. The use of new technologies for agronomic management, cultivation protocols, and a food supply chain agreement guarantee high quality, traceability and sustainability from field to package, representing an innovative marketing strategy.

• Ada Baldi(University of Florence, Italy)
• Marco Mancini(University of Florence, Italy)
• Anna Dalla Marta(University of Florence, Italy)
• Simone Orlandini(University of Florence, Italy)