DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA - koreascholar

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DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA

Shinjung Yoo, Xin Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299021

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.675-676

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

advertisement functional clothing satisfaction consumer perception functional information

저자

Shinjung Yoo(Kyung Hee University)
Xin Liu(Kyung Hee University)

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