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DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA
Shinjung Yoo, Xin Liu
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/299021
키워드
advertisementfunctional clothingsatisfactionconsumer perceptionfunctional information
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