논문 상세보기

REPOSITIONING THE LUXURY FASHION INDUSTRY: A CONSUMER-BASED MODEL

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/299109
구독 기관 인증 시 무료 이용이 가능합니다. 4,500원
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This paper utilizes a categorical approach, proposing and validating a comprehensive model that facilitates the understanding of the structure of the luxury fashion industry through the lens of the consumer. It explores the value dimensions of luxury fashion products and clarifies the confusion that is evident in the earlier luxury literature.

저자
  • Maria Voronina(University of Queensland, Australia)
  • Nicole Hartley(University of Queensland, Australia)
  • Daniela Buce(University of Queensland, Australia)