CONSUMER EXPERIENCE IN A MULTICHANNEL RETAIL ENVIRONMENT: A CROSS-COUNTRY STUDY OF THE FASHION INDUSTRY - koreascholar

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CONSUMER EXPERIENCE IN A MULTICHANNEL RETAIL ENVIRONMENT: A CROSS-COUNTRY STUDY OF THE FASHION INDUSTRY

Marta Blazquez Cano

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299145

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.439-454

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

cross-country study fashion industry retail environment physical channel consumer behaviour

저자

Marta Blazquez Cano(University of Manchester, UK)

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