STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

Elif Borekci; Selime Sezgin; Gulberk Gultekin Salman; Nimet Uray

논문 상세보기

STRATEGIC INSIGHTS FOR THE GLOBAL COMPANIES: A STUDY ON CONSUMER ATTITUDES TOWARDS COUNTERFEITS OF LUXURY FASHION GOODS

Elif Borekci, Selime Sezgin, Gulberk Gultekin Salman, Nimet Uray

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299147

구독 기관 인증 시 무료 이용이 가능합니다. 5,100원

Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.421-437

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The purpose of this study is to investigate which of the main social and personality factors affect the attitudes of consumers towards counterfeit products and their purchase intentions in one of largest counterfeit product market as much as the attractive one for the Global Luxury goods ,namely Turkey.

키워드

counterfeiting consumer attitudes luxury brands purchase intention strategies for global companies

저자

Elif Borekci(Istanbul Bilgi University, Turkey)
Selime Sezgin(Istanbul Bilgi University, Turkey)
Gulberk Gultekin Salman(Bahcesehir University Turkey)
Nimet Uray(Istanbul Technical University Turkey)

같은 권호 다른 논문