3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES

Giacomo Marzi; Lamberto Zollo; Andrea Boccardi

논문 상세보기

3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES

Giacomo Marzi, Lamberto Zollo, Andrea Boccardi

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299154

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.413-416

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.

키워드

3D Printing luxury mass customization homogeneous market manufacturing system standardized product

저자

Giacomo Marzi(University of Florence, Italy)
Lamberto Zollo(University of Florence, Italy)
Andrea Boccardi(University of Florence, Italy)

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