CYBERSCAPE DIMENSIONS IN THE LUXURY CUSTOMER EXPERIENCE - koreascholar

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CYBERSCAPE DIMENSIONS IN THE LUXURY CUSTOMER EXPERIENCE

Kristie McGowan, Genessa Devine, Marguerite Moore, Nancy Cassill

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299182

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.354-358

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

customer experience cyberscape dimensions servicescape luxury brands digital environment

저자

Kristie McGowan(North Carolina State University, USA)
Genessa Devine(North Carolina State University, USA)
Marguerite Moore(North Carolina State University, USA)
Nancy Cassill(North Carolina State University, USA)

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