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BUILDING FASHION BRANDS THROUGH SOCIAL MEDIA
Hanna Kontu
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/299185
4,000원
초록
The research examines the role of social media as a part of marketing communications strategy in the fashion industry. The aim is to develop a conceptual framework for marketing communications in the digital age, given the rise in importance of social media and the decline of traditional print media in terms of fashion influence.
키워드
marketing communicationfashion industrystrategyfashion influencedigital technology
저자
