MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS - koreascholar

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MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299245

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.270-274

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Middle East luxury brands shopping habits consumers’ description purchase motivations

저자

Ivan Coste-Manière(SKEMA Business School, France)
Jean-Baptiste Garcin(SKEMA Business School, France)
Maria Bianca Merheb(SKEMA Business School, France)
Susana Georgina Morales García(Escuela de Negocios y Humanidades, Tecnológico de Monterrey, Mexico)

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