MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

논문 상세보기

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Middle Eastluxury brandsshopping habitsconsumers’ descriptionpurchase motivations

저자

Ivan Coste-Manière(SKEMA Business School, France)
Jean-Baptiste Garcin(SKEMA Business School, France)
Maria Bianca Merheb(SKEMA Business School, France)
Susana Georgina Morales García(Escuela de Negocios y Humanidades, Tecnológico de Monterrey, Mexico)

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