HOW AN INTERDISCIPLINARY APPROACH CAN INFLUENCE PROJECTS RELATED TO THE MADE IN ITALY ENHANCEMENT: PRELIMINARY OUTCOMES OF THE RITRATTO PROJECT

Diletta Acuti; Ada Baldi; Romeo Bandinelli; Emiliano degl’Innocenti; Valentina Mazzoli; Margherita Tufarelli

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HOW AN INTERDISCIPLINARY APPROACH CAN INFLUENCE PROJECTS RELATED TO THE MADE IN ITALY ENHANCEMENT: PRELIMINARY OUTCOMES OF THE RITRATTO PROJECT

Diletta Acuti, Ada Baldi, Romeo Bandinelli, Emiliano degl’Innocenti, Valentina Mazzoli, Margherita Tufarelli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299250

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.233-239

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This research aims to understand how an interdisciplinary approach could help Italian firms to enhance their offer to the market. In this perspective, authors have studied benefits and obstacles of an interdisciplinary research approach, by describing the case of RITRATTO, a project by University of Florence referents of various disciplines (agronomy, design, engineering, history and marketing).

키워드

interdisciplinarity made in Italy project culture tradition

저자

Diletta Acuti(University of Florence)
Ada Baldi(University of Florence)
Romeo Bandinelli(University of Florence)
Emiliano degl’Innocenti(University of Florence)
Valentina Mazzoli(University of Florence)
Margherita Tufarelli(University of Florence)

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