This research is underpinned by the theory of planned behaviour to examine how past experience impacts on intention to engage in cosmetic procedures. Findings are expected to help researchers understand decision-making related to cosmetic procedures and assist industry practitioners to identify factors that drive consumers to repeat a cosmetic procedure.

• Abhinav Sood(Curtin University)
• Vanessa Quintal(Curtin University)
• Ian Phau(Curtin University)