The aim of this paper is to assess the mediating effect of self-congruity on the relationship between susceptibility to interpersonal influence and status consumption. The findings of this paper are based on 222 sample. The paper utilises Baron and Kenny procedure and Sobel test to examine the mediation effects of self-congruity on the relationship between susceptibility to interpersonal influence and status consumption. Results indicate that self-congruity played a mediating role in the effect of susceptibility to interpersonal influence on status consumption. A partial type of mediation was established. Possible areas for further research are indicated at the end of the paper.

• Syadiyah Abdul Shukor(Universiti Sains Islam Malaysia)
• Ahmad Jamal(Cardiff University)