Network analysis of keywords relevant to three fashion trading areas, Garosu-gil, Dongdaemun, and Itaewon in Seoul, Korea, revealed that ‘associated industry’ is an important factor along with ‘design’ and ‘brand’. Additionally, distinct attributes of each commercial district can serve as differentials to attract consumers; thus, they are necessary factors in order to develop as fashion trading areas.

• Yunjeong Kim(Seoul National University)
• Joeun Lee(Seoul National University)
• Yuri Lee(Seoul National University)