EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

Seongsoo Jang; Luiz Moutinho

논문 상세보기

EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

Seongsoo Jang, Luiz Moutinho

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299284

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.105-112

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study investigates (1) how promotion activities in intra-firm and inter-firm levels influence customers’ total spending amount (revenue) and (2) how customer- and firm-generated online information influences revenue directly and indirectly in luxury hotel industry.

키워드

online information luxury hotel industry luxury goods characteristics luxury market

저자

Seongsoo Jang(Antalya International University)
Luiz Moutinho(University of Glasgow)

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