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EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/299284
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This study investigates (1) how promotion activities in intra-firm and inter-firm levels influence customers’ total spending amount (revenue) and (2) how customer- and firm-generated online information influences revenue directly and indirectly in luxury hotel industry.

저자
  • Seongsoo Jang(Antalya International University)
  • Luiz Moutinho(University of Glasgow)