VALUE CO-CREATION PROCESS OF LUXURY FASHION BRAND: EXAMINING THE RELATIONSHIPS AMONG ENCOUNTER ATTRIBUTES, CONSUMER VALUE, BRAND VALUE AND PURCHASE INTENTION

Eunah Choi; Eunju Ko; Angella J. Kim

논문 상세보기

VALUE CO-CREATION PROCESS OF LUXURY FASHION BRAND: EXAMINING THE RELATIONSHIPS AMONG ENCOUNTER ATTRIBUTES, CONSUMER VALUE, BRAND VALUE AND PURCHASE INTENTION

Eunah Choi, Eunju Ko, Angella J. Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299289

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
p.89

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study was designed to investigate luxury brand co-value creation. A mixed method approach was used to 1) identify encounter attributes of value co-creation, consumer value and brand value and 2) examine the relationships among encounter attributes, consumer value, brand value, and purchase intention to explain the process of value co-creation.

키워드

value co-creation luxury fashion brand consumer value encounter art marketing digital marketing

저자

Eunah Choi(Yonsei University)
Eunju Ko(Yonsei University) Corresponding author
Angella J. Kim(California State Polytechnic University- Pomona)

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