A STUDY OF COVERT AND OVERT NARCISSISTIC CONSUMERS IN LUXURY BRAND MANAGEMENT - koreascholar

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A STUDY OF COVERT AND OVERT NARCISSISTIC CONSUMERS IN LUXURY BRAND MANAGEMENT

Seong-Yeon Park, Yeu-Jin Kang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/299367

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.40-44

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand management luxury consumption consumer social psychology customer equity luxury goods

저자

Seong-Yeon Park(Ewha Womans University)
Yeu-Jin Kang(Ewha Womans University)

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