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THE EFFECT OF CONTEXTUALIZED BACKGROUND PICTURE IN THE CONTEXT OF AN ONLINE PURCHASE OF CLOTHING
Alice Audrezet, Gwarlann Caffier de Kerviler
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/299370
초록
We experimentally tested the effect of presenting a garment on a contextualized versus decontextualized setting on an online clothing store. A contextualized setting improves perceived plausibility and processing fluency. It increases the perceived similarity with the actual clothing and enhances perception that it should fit well on one’s body.
키워드
background pictureonline purchasegarmentonline clothing storefashion
저자
