The productivity decrease in environment-friendly farming is the biggest obstacle for the development of environment-friendly food market. This paper aimed to analyze the productivity change in environment-friendly farming of fruit vegetables (oriental melon, watermelon, and strawberry). Box-Cox transformation model was used to infer the functional form of productivity change. The results showed that the periods of productivity restoration to 90% level in oriental melon, strawberry, and watermelon were 14.1 years, 11.4 years, and 6.0 years, respectively. The forms of productivity restoration of fruit vegetables showed differences due to their growth characteristics, incidences of crop pests, preference for the environment- friendly agricultural products, cultivation period and so on. Because the form and period of productivity restoration were different depending on kinds of fruit vegetable, the government policy should be established considering this point of view.