The objective of the study to investigate factors affecting consumers’ consumption extension toward environment-friendly agricultural products in Suncheon city. The main results of the analysis are as follows. First, the main reason that consumers purchase environment-friendly agricultural products is “concerns of pesticides.” Second, NAQS is highly trusted of a certificate institution. Third, the results show that consumers is satisfied such as safety, freshness, nutrition, whereas price, package design and taste are dissatisfied. Fourth, the factors affecting increase in the consumption of environmental-friendly agricultural products, have been analyzed in the variables noted of whether Sex, marital status, purchase experience, Private Certificate Authority faulty.

• 박근아(순천대학교 농업경제학과 석사과정) | Park, Geun-Ah
• 송경환(순천대학교 농업경제학과 교수) | Song, Kyung-Hwan Correspond author