A new spary chrysanthemum (Dendranthema grandiflorum) cultivar ‘Pinky’ was bred from a cross between ‘Rima’ and ‘Yen’. Progenies were investigated from 2004 to 2006 under shading culture in spring and retarding culture in autumn and the promising line was selected based on the performance of year-round production, white rust resistance and vase life. Pinky flowered around 20 October, and year-round production was possible by shading and lighting. Its flower was 3.1 cm in diameter, and had 38.4 petals and 26.8 flowers per stem in autumn. Its petal was narrow (0.4 cm) and pink with green in color at the flower center. Days to flower from short-day start for ‘Pinky’ was about 47 in spring. ‘Pinky’ showed a vase life of 20.9 days in autumn. This cultivar was commercially registered in 2007. ‘Pinky’ would be suitable for culture under the greenhouse and rain shelter condition in Korea.