The objective of this study is to propose a necessity of alternative certification for low-pesticide agricultural products (LPAP). For this, we conduct a survey consumer and distributor. Most of consumer does not aware an abolition of LPAP. After abolition, they will purchase pesticide-free, organic, conventional, GAP certificated in order. Both consumer and distributor need an alternative certification of LPAP and have willingness-to-purchase. However, it is necessary to make up for the reliability and objectivity on the alternative and to manage a poor certification. The results of this study is meaningful to distribution and consumption of environment- friendly agricultural products.

• 김호(단국대학교 환경자원경제학과 교수) | Kim, Ho
• 양성범(단국대학교 환경자원경제학과 조교수) | Yang, Sung-Bum Corresponding author