A FORMALIZED FRAMEWORK OF TOURISTS’ MENTAL PICTURES OF DESTINATIONS - koreascholar

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A FORMALIZED FRAMEWORK OF TOURISTS’ MENTAL PICTURES OF DESTINATIONS

A FORMALIZED FRAMEWORK OF TOURISTS’ MENTAL PICTURES OF DESTINATIONS

Alexander Josiassen, Florian Kock

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315124

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1068-1072

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

tourists tourism mental picture destination

저자

Alexander Josiassen(Copenhagen Business School, Denmark)
Florian Kock(Copenhagen Business School, Denmark)

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