CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li; Sherriff T. K. Luk; Ben Shaw-Ching Liu

논문 상세보기

CUSTOMER PARTICIPATION BEHAVIOR FOR VALUE CO-CREATION IN HIGH- VERSUS LOW- CONTACT SERVICES: THE ROLES OF TRUST-IN-PERSONNEL AND TRUST-IN-BRAND

Esther Ling-yee Li, Sherriff T. K. Luk, Ben Shaw-Ching Liu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315232

구독 기관 인증 시 무료 이용이 가능합니다. 4,600원

Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1552-1565

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study (i) examines the main effect of how a customer’s trust in the service personnel could affect his/her service co-designing and co-delivering behavior; and (ii) investigates how the main effect could vary by the customer’s trust in the service brand, and the types of customer contact service contexts. Keywords: customer participation, co-

키워드

customer participation co-creation service context trust

저자

Esther Ling-yee Li(Lingnan University, Hong Kong)
Sherriff T. K. Luk(Nanjing University of Finance and Economics, China)
Ben Shaw-Ching Liu(Quinnipiac University, USA)

같은 권호 다른 논문