CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA

Cui Geng; Yang Fang

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CONSUMER ATTITUDE TOWARDS BEAUTY IN CHINA --- EVIDENCE FROM COSMETICS INDUSTRY IN CHINA

Cui Geng, Yang Fang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/315245

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1607-1611

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

By adopting regression and time series analysis, this article tries to quantify people’s enthusiasm towards beauty based on sales performance of cosmetics product in previous years in China. The basic assumption in this paper is that people’s attitude towards beauty is positively associated with their purchase behavior of cosmetics product.

키워드

consumer attitudebeautyChinacosmetics industrydaily consumption structure

저자

Cui Geng(Lingnan University, Hong Kong)
Yang Fang(Lingnan University, Hong Kong)

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