논문 상세보기
pp.261-263
As a part of research to improve the recreation and tourism of Mt. Keumwon, this study undertook a visitor survey and investigated a structure model analysis to evaluate visitors’satisfaction of sightseeing. In socio-demographic background, the 60 percent of visitors was male, the 71.3% was 40s age and over, and the 80.7% was resident in Gyeongsang-do. A theoretical model with measurement was designed to explore and deduce a structural equation model (SEM), which was developed with hypotheses and data from 150 questionnaires collected in 2013. The results supported that display quality has a significant and positive influence on satisfaction more strongly compared to the influence of convenient use, convenient use has a significant and positive influence on satisfaction, and also display quality has a very significant and positive influence on convenient use. The visitors tend to evaluate convenient use to be better as display quality increases.
Ⅱ. 연구방법
1. 연구대상지
2. 이론적 배경
3. 연구가설 및 구조모형 설정
4. 조사 및 분석
Ⅲ. 결과 및 고찰
1. 사회-인구 통계적 배경
2. 방문객의 이용후평가
3. 확인요인분석
4. 구조모형분석
Ⅳ. 적요
Ⅴ. References
