This study is exploring objective awareness of forest therapy by consideration of popular perception about forest therapy through analysis of big data. The purpose of this study is the deduction of meaning information through analysis in the viewpoint of big data at online social network service (SNA) about ‘forest therapy’. Accordingly, their main way of research became contents analysis of keyword linked to forest therapy. The study mainly grasped ‘forest therapy’ and analyzed ‘forest healing’, ‘forest bathing’, ‘forest interpreter’ comparatively. The period of study was from Sep. 8th to Oct. 8th, 2015 (during 30 days), and SNA such as blog or twitter became the subject of search. First, awareness of the forest therapy on SNS has been talked about a lot of properties (forest healing, phytoncide, stress, experience, health) or places (forest, seoul) psychology-related terms (various, stress). Second, public opinion on these terms could be found that there were plenty of positive public opinion than neutral. Third, the keywords related to the forest healing could be found that there were differences, depending on the subject to experience the program and ongoing environment. This study is significant in that the awareness among the general public about the forest healing were searched and it could provide an alternative for the activation of forest healing. We expect this study to be a starting point of research utilizing Big Data in the field of forest therapy and to be used as the basis for forest healing policy, program development, public relations and marketing by identifying and recognizing the characteristics of forest healing of SNS era.

Ⅰ. 서론
 Ⅱ. 연구방법
  1. 연구 대상
  2. 검색어 설정
  3. 분석 도구
 Ⅲ. 연구결과 및 고찰
  1. 산림치유에 대한 분석
  2. 숲치유에 대한 분석
  3. 산림욕에 대한 분석
  4. 숲해설에 대한 분석
 Ⅳ. 적요
 Ⅴ. References

• 김윤희(충북대학교 대학원 산림치유학과) | Youn Hee Kim Corresponding author