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회의공간내 절화장식 색채에 대한 사용자의 심리적 효과 KCI 등재

Psychological Effect of User for the Color of Cut-flower Decoration in the Conference Place

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인간식물환경학회지 (Journal of People Plants and Environment)
인간식물환경학회 (Society For People, Plants, And Environment)
초록

This study investigates and analyzed the psychological effect of existence or non-existence of cut-flowers decoration in the conference place by the presenting eight colors of decorations (white, pink, blue, orange, red, green, purple, and yellow) to the participants, 103 numbers of genders. The measurement of psychological condition was carried out and compared with an attention recovery scale, profile of mood states (POMS) and semantic differential (SD method). In addition, paired t-test, One way ANAVA and Pearson’s correlation analysis were used for the statistical analysis. As the result of investigation for the general awareness of cut-flower decoration, the most priority is its color tone and 57.3% of participants which is the highest portion answered that the amount of annual investment for cut-flower decoration is 20,000~99,000 Won. According to the result of comparison for three psychological indexes, the attention recovery scale was significantly higher in the area with cut-flower decoration than the area without it. In POMS, it showed the negative emotions, such as, tension-anxiety, depression, confusion was low while the positive emotion like vigor was significantly higher in the area with cut-flower decoration than the area without it. In addition, the participants could feel the pleasant, natural and clam significantly more in the conference place with cut-flower decoration than the area without it. The order of color preference of cut-flower was Green > White > Pink > Blue > Yellow > Purple > Orange > Red with significant difference. Also, as the result of investigation for the color sensibility of its tone of the cut-flower decoration in conference place with SD method, the participants could feel ‘comfortable’ and ‘calm’ the most with green, white and blue decoration while ‘strong’, ‘vibrant’, ‘uneasy’ of feeling was shown the most in red and orange decoration and ‘warm’, ‘fancy’ in yellow. Based on the result of this study, the workers can have positive psychological effects by having cut-flower decoration or using appropriate colors with cut-flower decoration in the uncomfortable area, such as, conference place.

목차
Ⅰ. 서론
 Ⅱ. 연구방법
  1. 설문 응답자 특성
  2. 조사항목의 구성
  3. 평가도구
  4. 통계 분석
 Ⅲ. 결과 및 고찰
  1. 회의공간내 절화장식에 대한 일반적 인식
  2. 회의공간내 절화장식 유무에 따른 심리적 변화
  3. 회의공간내 8가지 절화장식 색채에 대한 감성어휘 심리설문 반응
  4. 회의공간내 절화장식에 대한 색채 선호도
  5. 회의공간내 절화장식에 대한 관심도 및 인구 통계학적변수가 충성도에 미치는 영향
 Ⅳ. 적요
 Ⅴ. References
저자
  • 장혜숙(농촌진흥청 국립원예특작과학원 도시농업과) | Hye Sook Jang
  • 김광진(농촌진흥청 국립원예특작과학원 도시농업과) | Kwang Jin Kim Corresponding author
  • 유은하(농촌진흥청 국립원예특작과학원 도시농업과) | Eunha Yoo
  • 정현환(농촌진흥청 국립원예특작과학원 도시농업과) | Hyun Hwan Jung