The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

1. 서론
 2. 이론적 배경
  2.1. 감성적 소비성향
  2.2. 패션소재의 감성요소
 3. 연구 방법
  3.1. 조사대상
  3.2. 측정도구 및 조사기간
  3.3. 자료분석
 4. 연구 결과 및 고찰
  4.1. 감성적 소비성향
  4.2. 인구통계적 특성에 따른 패션소재 감성요소선호도
  4.3. 감성적 소비성향과 패션소재 감성요소의 관련성
 5. 결론 및 제언
 REFERENCES

• 김여원(충북대학교 패션디자인정보학과) | Yeowon Kim
• 최종명(충북대학교 패션디자인정보학과) | Jongmyoung Choi 교신저자